About Us

We created DND for every version of you.

The soft days, the confident days, the days you want comfort and the days you want to look unreal.

With more natural fibres, thoughtfully chosen nylon options and designs that feel anything but basic, DND was made to move with women, not ask women to fit into one look.


Our Vision

A wardrobe where activewear doesn't mean "blend in."

We want DND to be the label you reach for when you want to feel like yourself at the gym, on the street, or curled up doing nothing at all — colourful, comfortable, a little nostalgic, a lot confident.

As we get bigger, we want to get better — more responsible fabrics, more transparency, more accountability — without losing the fun that got us here.

 

What We Stand For

Individuality over uniformity. You shouldn't have to choose the "safe" colour because it's the only one that exists.

Comfort as non-negotiable. If it doesn't feel as good as it looks, it doesn't make the cut.

Choice. Not everyone wants to live in polyester. We're building out cotton and other natural-feeling fabrics so you've actually got options.

Honesty. We're a young brand. We don't have it all figured out yet, and we're not going to pretend we do.

Progress over perfection. We'd rather show you the work in progress than hide behind a polished statement that isn't true yet.

Designed In-House

Every DND piece is designed in-house by our founder, who works hands-on with our team on every fit, colourway, and detail — from first sketch to final sample. Nothing gets made that hasn't been personally directed by the person who started this brand.

Transparency & Ethical Production

We believe in keeping things real with you. As a young and fast-growing company, we know we're not perfect — but we're committed to being as transparent as possible about how DND actually gets made.

We work directly with our manufacturers in China, which means no middlemen, no guesswork, and a direct line of accountability between us and the people making our clothes.

The organisations we work with for certification and compliance include:

  • GRS (Global Recycled Standard)
  • OCS (Organic Content Standard)
  • Oeko-Tex®

We're constantly evolving — improving our processes, reducing our environmental impact, and making more responsible choices. We still have a way to go, but that's the direction we're moving in, and we'll keep you posted as we go.